Tag: catalogs
Why Digital Printing
Digital Print on 80# Uncoated Cover *
Offset Print on 80# Uncoated Cover *
* Images above were scanned in equal conditions using the same scanner. No enhancements or alterations where made to the images.
The demand for shorter print runs, quick turnaround and personalization capabilities are growing everyday. Whether your a Designer or Printer, a small or large business, we all have to adapt. The best solution to accommodate this demand is Digital Printing. Digital printing can provide the flexibility in quantity and turnaround without compromising quality and price. Unfortunately there are a few people skeptical about going this route.
For some people, there is perception that digital printing doesn’t meet professional image quality standards. Some still believe that it doesn’t measure up to offset printing. It’s true that current color copiers and smaller digital printers cannot achieve offset quality but Digital Presses like the I-Gen 4 are in a league of their own. The technological advancements in this machine make it comparable and sometimes an even better choice than offset printing for certain projects.
Test comparisons have shown that digital quality can equally match and in some cases exceed offset quality. Most people can’t even notice the difference. Not only can digital printing produce high quality print but it can also achieve a wide spectrum of colors like offset printing.
Another big advantage with digital printing is quantity and turn a turnaround time. With digital printing any quantity is possible, there are no restrictions whatsoever. Because there is less set up time needed with digital printing, a job can be produced and completed quickly.
Digital Printing is especially cost effective when printing shorter runs because you don’t have waste paper from the set up like you would for offset printing. Proofs are also less expensive for the same reason and because a digital proof can be printed right away, you know exactly what you are going to get.
The range of materials for digital printing have increased. Paper manufacturers have developed more paper stocks and substrates for the growing demand of digital printing. These papers and substrates can now withstand the heat and pressure of digital printers. In conjunction, digital presses like the I-Gen 4 are now capable of printing an array of coated and uncoated papers from light to heavy stocks up to 18pt Stock.
Case Closed
From image quality to print costs…from substrate availability to variable data…from quantity to turnaround, we’re debunking the misconception about digital printing, so you can help your clients achieve incredible results-effectively and affordably. Contact ColorFX, Inc. and the truth will set you (and your most important marketing initiatives) free.
Debunking Myths of Digital Printing #3
Case Study No. 3: The kind of personal data needed to make variable information printing valuable is just too difficult to find and to expensive to collect.
The Legend: The kind of personal data needed to make variable information printing valuable is just too difficult to find and to expensive to collect.
From the Beginning:
Early promotions of variable information printing demonstrated the process’s power by focusing on sophisticated and complex applications. This created the misconception that rich sets of personal data were required for successful Variable Information Printing.
Debunking the Myth:
In reality, the majority of today’s one on one marketing pieces, and may of the most effective ones, make creative use of the most basic data sets. Sourcing your data sets is usually straightforward and once a personalized communications initiative is under way rules can be put in place to collect additional personalized information an build a better database ensuring you will have the data you need when you need it.
Heres the Proof –
- Simple personalization boosts response rate
Color name-only personalization has been shown to boost response rates by 135 percent over a comparable static black and white peice
- Increasing ROI with one to one
Variable Printing done right allows you to maximize your ROI by using one to one marketing. While total cost per piece for marketing materials may increase, it has been shown that revenue increase can be quite substantial.
Remember that Variable Printing services can yield more personalized direct mail marketing campaigns and using the power of digital printing can help build better relationships with your customers.
Make sure to check in with us about our new Variable Printing Solutions and Think creatively about personalization to yield amazing results.
Result:
