Blog Posts
Now FREE Shipping to entire California
Yes, you heard correctly, FREE Shipping!
Even for the heaviest orders!
ColorFX, Inc. is proud to announce that starting 9/15/11 we are offering FREE Shipping to all of California on most products and locations. This offer is absolute savings for your pocket!
When ordering just enter your address and if you are in California you will get the FREE Shipping on most products and zip codes. Once you place your order, under the shipping options you will see Free Shipping. Note that free shipping cannot be combined with additional discount coupons but is applicable to already applied discounts.
Business Cards, Postcards, Banners and Custom Orders are excluded. Rural routes excluded. (Outside areas that are not urbanized). Not valid with any other promotions or coupons.
For complete details read Shipping and Tracking page of ColorFX.
ColorFX Partnered with Toyo Ink
ColorFX chooses new ink supplier.
At ColorFX, we are constantly on the lookout for innovative eco-friendly, zero-solvent products, services and systems to enhance the quality of our offerings at highly competitive prices to our clients.
We are proud to announce that we have now partnered with Toyo Ink as our ink supplier. Toyo Ink will bring its innovative products and technical knowhow to the table, which we are sure, will contribute greatly to our quest to produce the highest quality print products at competitive prices.
In fact, our relationship with Toyo Ink goes way back to 1996 when they were our ink supplier for some 10 years, and we now look forward to our renewed partnership for a very long time into the future.
Welcome aboard Toyo Ink.
For more information on Toyo Ink products, visit http://www.ToyoInk.com
Why Print – Part 2 of 5
Continued from previous post: Part 1 of 5 on Why Print
Print is interactive.
Personalized magazine bingo cards let readers send for more information with quick check offs. Or, use postcards and use a direct mail campaign to drive prospects to a personalized website where they can tell you their aspirations and expectations.
Print drives a higher ROI.
Printing is particularly persuasive as direct mail. According to research by the Direct Marketing Association and the Wharton Economic Forecasting Associates, print’s performance through the mail can be measured in dollars and cents.
The DMA researchers found that U.S. advertisers spend $167 per person in direct mail marketing to earn $2,095 worth of goods per person, scoring a return on investment of 13 to 1.
Why? Because people gravitate toward print. A total of 38% of households surveyed by the U.S. Postal Service in 2006 found direct mail pieces interesting. That study also found that 85% of mail is either read or visually scanned by recipients.
And direct mail is also a great way to expand business relationships and keep customers loyal. A study by the Rochester Institute of Technology Printing Industry Center found that 67% of respondents like getting flyers and postcards about new products from companies they do business with.
Print is beautiful.
Why do they call it the graphic arts? Because print is beautiful and printers continue to consider every job they do a personal masterpiece. And now, advanced printing techniques, like high-fi color and advanced screening, make their work more appealing and more compelling.
Why Print – Part 1 of 5
Why print?
We all take printing for granted. Perhaps it’s because print has been the world’s number one communications medium for so long we tend to overlook its impact and power.
That oversight could be fatal to a marketing campaign, a product launch, or a branding initiative that is trying to connect with people. People trust print. They feel comfortable using it. And they can’t fast forward past it.
This guide to the persuasive power of print provides the top ten reasons why you should consider using print in your next campaign. It doesn’t have to be the only medium you use. But, you most definitely should consider print whenever you want to persuade, inform or entertain. Here are your reasons why…
Print is for keeps.
Who’s minding your messages when the screens fade to black? Electronic content comes and goes and when it’s gone, your marketing initiative disappears with it. Print, on the other hand, is there for the long run. Think about magazine pass-along rates. They range as high as two to three persons per issue, giving advertisers double and triple bonuses on their marketing investments.