Blog Posts
Three Ideas of Calendar Printing
Are you a part of a church or a non-profit organization? One way to bolster awareness of your cause, raise money for your organization, and stay in touch with your donors is to print an annual calendar. Here are three suggestions for calendar printing and calendar design for non-profit organizations.
1. Decide what type of calendar you want to print.
There are a number of different ways to print a calendar. For example, you might want to print a one-year calendar on a 6” x 9” or 8.5” x 5.5” postcard. These are convenient because you can print a calendar on one side and print mailing information and your message on the other side. You can print these in large quantities because they are inexpensive to produce, then you can easily mail them to your donor list.
On the other hand, you might want to print something larger that members or donors will want to post on their fridge or wall. You could print an annual calendar on an 11” x 17” sheet of paper, like a large poster. Alternatively, you could print a more traditional, 12-month wall calendar. This is by far the nicest type of calendar, but it’s also the most expensive to produce.
Five Reasons to Use Print Catalogs
Are product catalogs out of date? Some marketers would argue that they are. They would suggest that the only catalog you should be using is an online catalog. US Postal Services prices for mailing catalogs are higher than ever, they say, while an online catalog remains low-cost and infinitely scalable. However, there are still good reasons to use a printed catalog. Here are five of them.
1. Your target audience is more likely to purchase from a printed catalog.
While it’s true that nearly everyone is online these days, even your granny, not everyone is comfortable yet with making many of their purchases online. Different businesses target different demographics; you should consider your “perfect customer” and research their shopping habits. You might find that some audiences – particularly senior citizens and the elderly – are still more likely to make purchases through mail-order print catalogs than through online catalogs.
2. You print a small quantity of catalogs just for visitors to your store.
While color catalog printing on a mass scale for mail-out purposes can be extraordinarily expensive, this is certainly not the only use for a printed catalog. Another way to use a product catalog is to print a small run and keep them on-hand for customers who come in for more information to your retail store. This will minimize your expenses while still providing professional, high-quality catalogs for customers who would like them.
The 5 Essentials of Postcard Marketing
Postcard marketing is just about the most cost effective form of direct advertising, for both on line and bricks and mortar businesses. However, it can easily turn into a failed project if the following essentials are ignored.
1- Understand your target market’s profile.
Without understanding your target market you may end up wasting a lot of money, purchasing a mailing list that will simply not deliver any results. Depending on your target market, you should also consider the possibility of not buying a list but instead have the post office deliver to every address in particular zip codes, saving a lot of money in purchasing a list, addressing and sorting fees.
Why Print – Part 4 of 5
Continued from previous post: Part 3 of 5 on Why Print
Print puts them in control.
Telemarketing is the crudest form of cold calling and, with the growth in do-not-call lists, its effectiveness has sunk to an all-time low. In fact, a Time magazine poll ranked telemarketing number four on the list of the worst ideas of the 20th century. Today, it has gotten to the point that many companies stay away from the phone because they don’t want their reputations damaged by overeager telemarketers.
But what happens when we add print to the equation? Send prospects a personalized mailing that introduces the caller and lets them tell you the best time to call. Now you’re putting the potential customer in control of the situation. There are no more interruptions at dinner. There is only a positive flow of information between the marketer and the consumer. The bond starts to get stronger, the relationship grows, and the sale becomes a natural progression of the power of print rather than a rude intrusion. Continue Reading…