Blog Posts
ColorFX, Inc. is an Inner Citty 100 Winner!
ColorFX, Inc. is selected as an Inner City 100 Winner!
The Inner City 100 is a ranking of the fastest-growing companies located in America’s inner cities. The program spotlights and supports growing companies in urban areas.
Led by some of today’s most creative entrepreneurs and our program sponsors such as Bank of America, Chevron, the Staples Foundation and Goldman Sachs, the Inner City 100 program proves that not only can companies thrive in inner cities, but that inner city companies enjoy unique competitive advantages.
Why Digital Printing
Digital Print on 80# Uncoated Cover *
Offset Print on 80# Uncoated Cover *
* Images above were scanned in equal conditions using the same scanner. No enhancements or alterations where made to the images.
The demand for shorter print runs, quick turnaround and personalization capabilities are growing everyday. Whether your a Designer or Printer, a small or large business, we all have to adapt. The best solution to accommodate this demand is Digital Printing. Digital printing can provide the flexibility in quantity and turnaround without compromising quality and price. Unfortunately there are a few people skeptical about going this route.
For some people, there is perception that digital printing doesn’t meet professional image quality standards. Some still believe that it doesn’t measure up to offset printing. It’s true that current color copiers and smaller digital printers cannot achieve offset quality but Digital Presses like the I-Gen 4 are in a league of their own. The technological advancements in this machine make it comparable and sometimes an even better choice than offset printing for certain projects.
Test comparisons have shown that digital quality can equally match and in some cases exceed offset quality. Most people can’t even notice the difference. Not only can digital printing produce high quality print but it can also achieve a wide spectrum of colors like offset printing.
Another big advantage with digital printing is quantity and turn a turnaround time. With digital printing any quantity is possible, there are no restrictions whatsoever. Because there is less set up time needed with digital printing, a job can be produced and completed quickly.
Digital Printing is especially cost effective when printing shorter runs because you don’t have waste paper from the set up like you would for offset printing. Proofs are also less expensive for the same reason and because a digital proof can be printed right away, you know exactly what you are going to get.
The range of materials for digital printing have increased. Paper manufacturers have developed more paper stocks and substrates for the growing demand of digital printing. These papers and substrates can now withstand the heat and pressure of digital printers. In conjunction, digital presses like the I-Gen 4 are now capable of printing an array of coated and uncoated papers from light to heavy stocks up to 18pt Stock.
Case Closed
From image quality to print costs…from substrate availability to variable data…from quantity to turnaround, we’re debunking the misconception about digital printing, so you can help your clients achieve incredible results-effectively and affordably. Contact ColorFX, Inc. and the truth will set you (and your most important marketing initiatives) free.
Are Your Corporate Brochures Hitting the Mark?
How do you feel when you hand out your company’s brochure? Are you proud of its design and professionalism, or are you slightly ashamed and apologetic? Do you know why you are unhappy? If you are not thrilled to hand out your brochure, you probably need a new one. Before you charge into this project, here are some tips that can help. With a little planning and thought, your brochure can meet all your needs to successfully project your corporate identity and communicate a positive image.
To begin, it is important to realize that a brochure is as important as a business card. Your business card introduces the recipient to you, the individual. The company brochure, on the other hand, introduces the recipient to your entire company. Think of it as an executive summary of your offerings and operations. The brochure is used as a sales and marketing tool that allows you to brag and show your credentials favorably. You’ll be making a lasting impression, so you want to be sure it’s a good one.
Two Good Reasons to Use Print Marketing
Newspaper ad sales are down – down enough that newspapers all around the country are either shuttering their doors or scrambling to find ways to compete in a world where news is increasingly consumed off the page and on the screen. Meanwhile, sales of online ads are way up. Giants such as Google, Google’s YouTube, and Facebook are swiftly siphoning off advertising dollars that would normally go to network TV, magazines, and major papers.
In such an environment, it seems as if print marketing’s days are numbered. Why should businesses print catalogs, for example, when online catalogs are infinitely more scalable and cheaper to produce?
However, in some ways it is precisely because of the Internet revolution that print is in a better position to succeed than ever before. What do we mean by this statement? Consider the facts that online competition has made print more affordable than ever before and that, in today’s cerebral, digital era, print remains tangible and touchable.