Blog Posts
How Print Brochures Can Help Your Business
With so much of the business world marketing their services and products online, it can be easy to forget that there are other cost-effective, efficient ways to advertise your business. Printing brochures is a tried and true method of marketing that many businesses have turned away from in recent years with the Internet’s rise in popularity. Any successful businessperson should take into account the fact that there are potential customers out there that do not have easy access to the Internet. By utilizing both online and print advertising, businesses will have a better chance of catching each and every potential customer as opposed to focusing on just one marketing strategy.
Your brochures should appeal to your target audience in such a way that would make them want to respond to you. For this, we suggest including a “call to action,” like a coupon or voucher. The printed brochure can be a very effective way to distribute your message to a wide variety of people and to control the reaction you get from them.
Here at ColorFX, we offer brochure printing at very reasonable costs. You can choose from a variety of sizes and stocks and even choose from a large number of folding options so that your brochures are unique, just like your business!
Holiday Season Means Business Greeting Cards
With the holiday season just around the corner, it’s time to start thinking about greeting cards. Greeting cards serve as a personal touch and show customers and clients that you care. By sending greeting cards, you let your customers know that they, as individuals, are important to you.
When selecting greeting cards for your business to send out, it’s important that you sign cards personally. Even if you have preprinted information on the greeting card, such as the name of your business and your contact information, adding a handwritten signature as a small touch that makes a big impact.
Choose high quality business greeting cards to show that you value your customers and clients. If you select cheap, flimsy cards to send out, your recipients might think that they aren’t worth a little investment to you. Of course, buying high quality business greeting cards can be costly. At ColorFX, we offer custom printing for less.
ColorFX Offers Affordable Catalog Printing
There are a variety of reasons your business needs catalog printing. Catalogs can be used to display your products to your customers, showcase a single product, or contain annual reports. Are you searching for a catalog printing company that offers high quality product at affordable prices? ColorFX has everything your business needs to create a highly effective, appealing catalog to distribute to your clients!
At ColorFX, we understand that you need options in order to create the ideal catalog for your business. We offer a huge selection of stock, a number of coating and binding options, and a wide array of sizes and orientations to give your catalog that unique, customized look.
Most other printers only offer catalog printing in fixed quantity increments, but at ColorFX you can order the exact quantity needed! That means you won’t have to spend extra money on printing and shipping catalogs that you don’t even need! With our loyalty rewards and price match guarantee, you can’t go wrong with ColorFX!
What are the Differences between Offset and Digital Printing?
Digital printing refers to the method of printing from a digital based image directly to a variety of media types. Digital printing is more of a recent phenomenon, whereas offset printing has been the norm of the printing industry for years. Offset printing utilizes ink, plates, and rollers in a printing press to complete a printed sheet. Digital printing generally differs in that it does not use wet ink to create prints. Instead, dry toner and fuser oil are heated to create the image in digital printing. While both methods result in similar printed product, the differences in quality and cost should be made known to any potential printing buyer.
Offset printing offers higher quality printing than digital printing. However, if you are printing in small quantities, such as 1000 or less, it will be much too costly to use offset printing. In general, however, the price per piece of an offset printed product is lower than that of a digital print product. Businesses can typically benefit greatly from the speed of digital printing, since the turnaround time for digital printing is usually one or two days at the most, whereas it may take up to a week for an offset printer to produce the same amount of product.
ColorFX offers both offset commercial printing as well as digital printing services so that your company’s printing needs can better be met. Choosing ColorFX means not having to choose between offset and digital printing; you have the best of both worlds!