Blog Posts
The Credibility of Brochures
Many companies today try to reason why they should move away from print marketing into the world of digital advertisements. It’s true that digital ads are generally cheaper than print ads, which is definitely an appealing reason to make the switch. However, when companies cut print out of their advertising budget, completely, they also run the risk of cutting out something that all businesses need in order to be successful: credibility.
Customers generally feel like a company is more authentic and credible when they are able to provide actual printed marketing materials. One of the best classic print marketing tools is the brochure. Companies who print brochures for their customers not only come across as more credible, but also have the opportunity to provide customers with information that is clear, easy to understand, and more targeted, than simply referring someone to the company’s website for information.
If you’re looking for a reliable, wholesale printing company for all of your brochure printing needs, look no further than Color FX for outstanding selection and quality.
Print Ads Preferred over Digital Formats
Last month, the global research agency Millward Brown partnered with Dynamic Logic to survey Americans regarding their attitudes toward different types of advertising. While many may think that traditional print advertisements have lost ground to digital advertisements, the results of this study beg to differ.
According to the study, United States consumers are likely to view offline media ads more favorably than digital ads. TV took the lead at 49%, but magazine ads (41%) and newspaper ads (40%) followed closely. Compare this to a mere 28% favorability towards opt-in emails, 22% for ads displayed online, and a mere 9% for mobile ads.
This study, which was a part of Millward Brown’s annual AdReaction series, was conducted using qualitative/quantitative methodologies, with a total of more than 6,000 interviewed.
Here at ColorFX, we like to stay informed regarding matters of the print industry. As the renowned commercial printing company of Los Angeles, we’re happy to say that we offer the widest variety of commercial print services at the best prices. Choose ColorFX for all of your wholesale printing needs!
Marketing Your Print Business Online
When marketing your print business to potential clients, be sure to get online. Everyone turns to the Internet when researching businesses, so it’s absolutely essential to make sure yours gets properly indexed by search engines. By building a website and stocking it full of information about your company, you’ll reach out to more people than just those in your immediate area.
Include information about the services your company offers, your location, contact information and general information about your printing business. In addition, join in the social media revolution. By creating a Facebook and LinkedIn account, you’ll have the ability to market your business by building relationships with the public. Plus, you can join groups that are specific to your target market. If you want to market your print company to small businesses, you can simply go to the “Groups” section on LinkedIn and type in “small businesses.”
If you’re searching for a wholesale print company to cater to your clients’ printing needs, look no further than Color FX. We provide quality printing services at competitive prices, so that your print business can thrive.
Leave the One-Size-Fits-All Sales Approach Behind
Some print companies make the mistake of talking to their prospects about presses and processes, rather than focusing on what the customer is trying to achieve. Print companies that talk to their potential clients about their end goals are much more likely to make the sale and build a strong relationship with the customer. Their prospects will see these printers as partners who can help them achieve their business goals.
Instead of pitching a generic “one size fits all” sales approach to potential customers, tailor your sales pitch to your prospect and their business needs. Focus on what motivates your prospect to buy print in the first print. There has to be a drive to place a print order, typically according to a business plan. Printers who talk to their prospects about business plans and growing pains are likely to get the order. Be sure to differentiate your company from other print companies so that the prospect isn’t tempted to choose solely on price.
If you’re looking for a wholesale print company to keep your potential clients and current customers satisfied, look no further than Color FX. With competitive pricing, fast turnaround times, and excellent customer service, Color FX has everything your company needs to stay ahead in the print industry!