Blog Posts
The Disadvantages of Ditching Print Marketing All Together
Offering Newsletter Printing As A New Service
While some people are opting to forgo many types of print marketing and go for a strictly digital approach, this can easily backfire. Although online and digital forms of marketing definitely come with many great advantages, such as lower price point, switching solely to this style comes with many limitations that should be considered heavily before allowing your customers to get rid of their company’s print marketing all together.
Perhaps the biggest problem with only marketing to clients online is that businesses instantly cut back on the credibility factor. Even in today’s digital world, customers still find comfort in being handed flyers, brochures, or business cards, as it instantly makes the company feel “real.” Along the same lines, many online marketing techniques tend to create a spam-like feel, especially when they are not executed correctly. Bombarding potential clients with poorly designed emails to can be a major turn-off. To ensure that your customers’ businesses get the best marketing experience possible, it’s important to not let them entirely ditch the printing.
Perhaps the biggest problem with only marketing to clients online is that you instantly cut back on the credibility factor. Even in today’s digital world, customers still find comfort in being handed flyers, brochures or business cards, as it instantly makes the company feel “real.” Along the same lines, many online marketing techniques tend to create a spam-like feel, especially when they are not executed correctly. Bombarding potential clients with poorly designed emails can be a major turn-off. To ensure that your customers get the best marketing experience possible, it’s important to not entirely ditch printing.
The Benefits of Custom Printing for Your Business
Offering Newsletter Printing As A New Service
In the business world, it’s important to make your customers’ companies stand out – in a good way. A clean, customized print marketing plan is an effective way to do just that. By encouraging your customers to take the time to create a unique design scheme for their business, they’ll instantly be setting themselves apart from the number of companies that opt for a standard “pre-made template” style of print marketing.
While a pre-made template may be quicker and cheaper initially, your customers should the time to think about things like which colors they want to use, what an ideal logo for their business will be, and what exact types of custom printing they would like to have done, which will prove to be incredibly beneficial in the long run. They’ll be able to figure out exactly who they want to target as potential customers and then will be able to build a customized brand that is geared specifically towards that target audience. This will make your customers’ overall marketing plan much more effective, and will prove to be a much better investment for their time and money.
The Right Size of Brochure for Your Company
There’s no doubt that brochures are an incredibly important and highly effective piece of any company’s marketing plan. They have the potential to provide new customers with a lot of great information. Of course, the key to making sure the information that is presented is truly effective, is to make sure that you have a well-designed brochure that’s easy to for them to read and understand.
The first step in the designing of brochures is to pick the appropriate size. The size will depend entirely on how you plan to use it. Brochures that are going to be displayed on a rack in your business will most likely have different dimensions, than those that you would be mailing out in a legal-sized envelope. If your brochures will be a part of a pre-assembled presentation folder, you will want to keep in mind the size of the other documents in that folder, to make sure everything looks visually appealing. If your plan is to hand out brochures at an event or business function, then you will have much more flexibility, when it comes to the size, and can essentially use any size you want.
At Color FX, we offer many different brochure sizes to help ensure that no matter what you’re using them for, they will be incredibly effective.
ColorFX Postcard Printing
A Postcard is a rectangular piece of card stock intended for writing, advertising and mailing without using an envelope and at an affordable rate with maximum advertising impact to your audience.
Postcard Printing is one of the most cost effective ways to distribute your message to others. It is highly used in direct mail marketing. Postcards need to have a good design to be effective. Also, Printed Postcards should be of high quality. Postcard printing at ColorFXweb.com is done based on a standard of excellence.
ColorFXweb.com postcard printing services are done using high-quality and durable card stock that will suit any of your postcard marketing needs. By choosing online postcard printing, you’re ensuring that your postcards are printed and delivered exactly the way you want them.
A wide choice of postcard sizes is also available to help you order perfect custom postcard printing. Our offset postcard printing would save you a lot and our high-quality on demand digital printing will meet your on demand small quantity needs.
Postcards are ideal because you can put an eye-catching image or logo on one side of the Postcard, while keeping your business information on the other side.