Blog Posts
Ramping Up For the Holidays
Although October is just settling in, the holiday season is creeping up on us. It seems like the season seems to start earlier and earlier! Many business have already adorned their walls and walkways with red and green, and some are already running their holiday promotions. With the economy still in a shaky state, it makes sense that some shoppers want to get a jump start on finding the best deals and also may want to spread their gift buying out over several months. Now is the perfect time for your company to begin to map out and promote your holiday plan. The first step of this process is figuring out what specials and promotions you will offer this holiday season and when you will want to run those promotions. Consider creating a unique selling proposition to set your business apart from your competitors. Most businesses are running lighter promotions now, and will present their best deals closer to the holidays. The next step in this process is deciding how to get those promotions in front of consumers. Continue Reading…
Making the World Greener, One Print at a Time
Going green has become an urgent issue in today’s world. With the consciousness of green gas emissions and other damaging toxic chemicals exposed to our planet, it is up to everyone to contribute to cleaning up the world. According to TAPPI, in 2001 the average per capita paper use in the USA was 700 pounds, with 95% of business information still stored on paper. Paper is everywhere and obviously an important part of our functional society. However, this means it can potentially have a negative effect on our society if we don’t do anything about it. This notion should urge more people to actively consider and promote the usage of a safe and environmentally healthier alternatives.
ColorFx takes helping the environment very seriously which is why we are committed to environmentally safe business practices. One of the main ways we contribute back to the environment is that we only use vegetable oil based ink and 100% tree free recycled paper. Our vegetable ink was designed to deliver the highest quality of performance with high color strengths and minimal piling. The paper we use are NOT made out of any water, toxic agents such as bleaching chemicals, and trees.
Our company also subscribes to the paper less program which its main goal is to minimize paper waste during our production within our facility. We enforce this policy by controlling our number of ready sheets by using the same paper more than one time. The paper less program (PLP) is also enforced across our entire business. To top it off, we also choose our vendors carefully ensuring they are also committed to environmentally safe practices. These are just some of the few measures we have taken to contribute back to keeping the environment and the world safe.
For more information regarding how ColorFX goes green, please visit our green printing section.
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Brochure Designs: A Kick Start Tip
A well designed brochure can prove to be a very valuable marketing material to help spread the word to your customers. Believe it or not many people fall short in creating a good brochure because they fail to understand the most important fundamental aspect of creating a brochure. This simple concept is to basically first understand who and why you are creating the brochure for. You have to first identify the purpose of your brochure. Is it an advertisement piece? Is it meant to educate its reader regarding new services? The who and the why are interlinking elements in the brochure design process. You can create something completely stunning but it won’t mean a thing if it doesn’t clearly get its message across to its reader.
Try not to be overly ambitious with your message. You should only have one primary message and not too many sub-points under it. If your brochure has too much information in it, it may discourage a reader to actually go through the whole brochure. The cover page of the brochure plays an extremely important role because its job is to quickly and clearly outline the purpose of the brochure to the reader. It has to be simple enough for the reader to understand but concise to the point where it explains what to expect when reading the rest of the brochure. This doesn’t mean you have to use short sentences and words. In fact, you can convey part of this message using an eye catching image that will relate to the rest of the brochure’s message.
So once you determine the point of your brochure it is up to you to deliver the rest of the information to the right person in the right manner. Stay tune as future blog entries will dive into more specifics of brochure designing and brochure printing.
Source: ColorFX Blog
ColorFX Launches New Website
ColorFX is excited to announce the launch of their new website, designed with the goal of making their customer’s online printing experience simple, intuitive, and efficient.
The new ColorFX website not only provides a service for customers seeking affordable, quality printing online but also caters to clients who are interested in wholesale, trade, and commercial printing. Ross Avedissian, CEO comments, “We’ve really made it a point to expand our versatility so that our customers benefit the most!” Continue Reading…