Design Tips and Best Practices
‘Eight Edicts’ of Design for Digital Print
Parsons School of Design and Xerox Collaborate on Primer to Facilitate Productive Partnerships between Designers and Digital Printers
The new generation of designers is learning its craft in a world where everything happens in real time, driving new relationships with technology — and the printing industry.
Examples can be found in every growth area of the print industry. For example, print-on-demand services require designers and printers to share a commitment to frequent, rapid turnarounds. Personalized, variable information printing can improve response rates when creative teams closely coordinate targeting and production with database managers and print providers. And streamlined work processes can save incredible amounts of time and still deliver high-quality output — provided the designer and printer have the know-how to integrate their digital systems.
How to Maximize Your Door Hanger Campaign
Door hangers can be a very effective way to help reel in more customers if executed properly. Using door hangers as a marketing technique is a form of interruption marketing and is very different than sending something like a postcard in the mail. Think about it for a second, postcards are delivered to the potential customer’s mailbox. They already expect to receive their regular mail and different forms of advertisement in their mailbox. If there’s a postcard in the mailbox they are probably not going to be surprised at all. However, door hangers are completely the opposite. When someone is walking into their house they are doing just that, walking. They are not expecting to see an advertisement hung from their door and we are trying to interrupt what they are doing and make them pay attention to our ads. They might pick up the door hanger and look at it, not look at it but bring into their house, or not look at it and throw it away. This is why the design of the door hanger plays a crucial role in an effective door hanger campaign. Continue Reading…
Be the Designer Contest!
At ColorFX, we do our best to give you great ideas for printing, designing and marketing. Starting this month, we’ve decided to give you something more! We are proud to announce our first Blog Giveaway. One of our talented readers/designers will win a prize of $250 in printing services for designing a family holiday greeting card. See below for contest details. Continue Reading…
Professional Business Card Design
If you’re an entrepreneur or you do a lot of business networking than you understands the importance of having a business card. In fact, the business card is one of the most fundamental requirements for the average business man. Unfortunately, it’s such a common scenario for someone to easily forget about you especially when people often create “forgettable” business cards. The common business card usually consists of a plain white card with the name of the person or company and basic contact information. With everyone using such a similar format it is no wonder why most boring business cards find their way into the trash can. This is why it is so important to make your card stand out from the sea of mundane business cards.
With that said, the challenge really is creating a business card that stands out but still maintains a professional demeanor. Depending on how flexible you are in how you want to “portray” your image in your business card this will determine the design choices you have at your disposal.
We will be examining the following elements more closely:
- Color Choices
- Layout
- Logo and Pictures
- Typography and Font
Let’s dive into this concept some more and figure out how we can break down the business card design process from various prospective.
Continue Reading…