ColorFX News
Print Ads Preferred over Digital Formats
Last month, the global research agency Millward Brown partnered with Dynamic Logic to survey Americans regarding their attitudes toward different types of advertising. While many may think that traditional print advertisements have lost ground to digital advertisements, the results of this study beg to differ.
According to the study, United States consumers are likely to view offline media ads more favorably than digital ads. TV took the lead at 49%, but magazine ads (41%) and newspaper ads (40%) followed closely. Compare this to a mere 28% favorability towards opt-in emails, 22% for ads displayed online, and a mere 9% for mobile ads.
This study, which was a part of Millward Brown’s annual AdReaction series, was conducted using qualitative/quantitative methodologies, with a total of more than 6,000 interviewed.
Here at ColorFX, we like to stay informed regarding matters of the print industry. As the renowned commercial printing company of Los Angeles, we’re happy to say that we offer the widest variety of commercial print services at the best prices. Choose ColorFX for all of your wholesale printing needs!
Keeping Up With the Print Industry
One of the most integral parts of keeping up with the print industry is learning how to adapt to the changing times. Ross Avedissian, the CEO of ColorFX, founded the company 16 years ago to cater strictly to the wholesale trade print market. ColorFX focuses on providing fast turnaround times and competitive prices for commercial printers.
Here at ColorFX, we care about providing the most options for our clients. Recently, we added a Xerox iGen4 digital press to complement our Komori LS 40 offset press. This addition allows us to accommodate our client’s needs by fulfilling both large and small orders, instead of focusing primarily on large-volume orders as was done in the past. According to Avedissian, “Installing the iGen4 has allowed us to meet this change in the industry head on, because it redefines the standards of printing.”
ColorFX is a wholesale printing company that strives to keep our customers satisfied. We stay ahead of the times so that you can continue to provide excellent service to your clients, because we know that your reputation depends on our product.
Keeping Up with the Changing Times
As a wholesale print service provider, maintaining a profitable printing business goes beyond providing high quality product for your clients. Keeping up with the ever-changing technological world and adjusting for the future is essential, for print service providers to remain successful in the print industry.
There will always be radical changes to the print industry as current technologies will be applied in different ways by businesses and their customers. Recent technologies, such as digital printing and inkjet technology, have caused significant changes in only a few years. However, many consumers today are turning away from print as an outdated medium. This is because businesses are facing more challenges today than in the past.
In today’s constantly changing economy, print service providers need to shift away from the “one size fits all” marketing strategy, as it is quickly becoming a thing of the past. When businesses today have many more options for marketing and advertising, than print, print service providers must adjust to the new challenges facing businesses today.
Here at Color FX, we strive to stay up to date on the newest print technologies so that our clients can continue to keep their customers happy.
Green Printing: More than a Matter of Paper
For printers, staying environmentally friendly is no longer just a matter of sourcing paper responsibly or investing in a low-power press. Recently, many green consumables that pertain to printing have been released. This includes eco versions of inks, plates, wash-up systems, and several other pressroom products.
According to Sean Lane, the product manager of offset solutions at Fujifilm, “Green consumables don’t come at an increased cost.” He contends that switching to a greener version of ink or fount solution won’t actually cost the printer any more than the standard, non-eco friendly versions. Lane goes on to say, “There is nothing to say that if you go green you will have maybe a narrower tolerance or worse performance…The analogy is cars – you can have a greener model that is actually better than the last model too.” Printers don’t have to sacrifice quality or performance when choosing to be more environmentally aware.
The environmental movement is steadily gaining momentum. With many switching to “paperless billing” and the like, it seems only economical to offer an environmentally friendly print option as well. Here at ColorFX, we care about environmental safety. We use low VOC aqueous and UV coating, chemical free CTP plates, and all of our presses are equipped with pre-impregnated cleaning cloth rolls washing systems. We work closely with our vendors so that the latest and safest eco-friendly printing methods are being achieved at all times! If you’re searching for a commercial printing company that stays environmentally aware, choose ColorFX to keep your customers happy!