ColorFX News
The Right Size of Brochure for Your Company
There’s no doubt that brochures are an incredibly important and highly effective piece of any company’s marketing plan. They have the potential to provide new customers with a lot of great information. Of course, the key to making sure the information that is presented is truly effective, is to make sure that you have a well-designed brochure that’s easy to for them to read and understand.
The first step in the designing of brochures is to pick the appropriate size. The size will depend entirely on how you plan to use it. Brochures that are going to be displayed on a rack in your business will most likely have different dimensions, than those that you would be mailing out in a legal-sized envelope. If your brochures will be a part of a pre-assembled presentation folder, you will want to keep in mind the size of the other documents in that folder, to make sure everything looks visually appealing. If your plan is to hand out brochures at an event or business function, then you will have much more flexibility, when it comes to the size, and can essentially use any size you want.
At Color FX, we offer many different brochure sizes to help ensure that no matter what you’re using them for, they will be incredibly effective.
Marketing Your Business With Door Hangers
Offering Newsletter Printing As A New Service
When it comes to any type of advertising, it’s usually most effective when the person that you’re marketing to actually sees the advertising. This is especially true when marketing at the homes of potential customers. While mailing out packets of information or an advertising post card can definitely get the attention of some, people are much more likely to immediately toss anything that looks like “junk mail” into the trash, without taking a second glance. A better option for marketing to your potential customers at their homes is to make your message stand apart from the rest, through the use of the door hanger.
Marketing with door hangers is a wonderful way to literally set your company’s message apart from the rest, as it will be in a completely different location than everything that comes in the mail. At the very least, potential clients will be almost guaranteed to read what the door hanger is advertising, which is more than can be said with most items that are mailed out. This immediately makes the door hanger marketing technique far more effective, as you are increasing your chances of someone who is looking for the types of services that your business offers actually seeing what your company has, taking notice, and hopefully following up with more research and — ultimately — deciding to go with your company for whatever their needs may be. With the affordability of door hanger printing, this is a great marketing technique to get a good amount of bang for your buck.
Create a Wow Factor with Custom Presentation Folders for Your Business
Offering Newsletter Printing As A New Service
One of the best ways to present potential customers with a lot of printed information is through the use of a presentation folder. The last thing you want to do when you’re face-to-face with a new potential customer is be fumbling around gathering stacks of papers and brochures and handing a huge pile over for the customer to sort through. By placing the information in a folder, you are right away giving off a clean, polished and highly organized impression. Pre-assembling a supply of folders is also a great idea, as it will save you time and allow you to focus completely on the person with whom you’re conversing.
While you can absolutely purchase standard presentation folders from most office supply stores, the best way to really give off a great impression is to have customized presentation folders created for your business. Here at Color FX, we offer a wide variety of different styles to suit many different purposes. No matter which option you decide to go with, there’s no doubt that having a custom presentation folder at your next business meeting or customer interaction will leave a strong, lasting impression of pure professionalism.