Business Card Printing
Why Advertise With Brochures
There’s only so much in your company’s advertising budget, and you’re trying to decide whether or not to print brochures. Here’s some information that may convince you brochures are a good investment, especially if you use a wholesale print company.
Whereas a business card is like a handshake, a brochure is more like a chat over coffee in which your potential customer learns key information that could very well draw them in for a sale.
In our world of quick electronic exchange of massive amounts of data, you may wonder if brochures are a comparative relic. They’re not an outdated form of advertisement; far from it. Human perception is still human perception, and there are elements about a brochure that can’t be achieved with a blip on a computer screen. People still lend credibility to a company that has made the investment of preparing an eye-pleasing, informative brochure.
One of the most important elements of a brochure is the expertise with which information is conveyed. Some important things to strive for:
Connect with your target audience
Grab their interest
Compel readers to act quickly
An effective brochure communicates succinctly. Don’t be too wordy. Share enough information that potential customers are confident in your expertise. Don’t put everything in the brochure; leave them wanting to know more.
The appearance and feel of the brochure are almost as important as what’s inside. You’ll get more for your money with discount printing or wholesale printing.
Also of great importance is to focus the contents of a brochure on one particular target audience as opposed to having a brochure with a scattered message that serves multiple purposes.
A brochure is an excellent advertising investment. The secret is to know your target audience and follow sound principles of preparing an effective brochure.
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Only Six More Days! 12% off Entire Website on orders over $100. Choose from flyers, brochures, catalogs, booklets, postcards & more. #printing #wholesaleprinting #Colorfx
Are You Really Saving Money!
For high quality printing for flyer designs ColorFX has many options. Flyers are a very common and effective way to brand your company. Please refer to the information below:
Custom Flyer Printing
If you are looking for more ways to customize the designs for you flyer, we also have free file setup templates for customizing the size along with more editing tools. This can help you set up the design properly so you won’t have to trim down the design when you have it printed.
Quantities – We also accept bulk orders ranging from 500 flyers to 20, 000 in just one printing job. The flyer design will be printed on a high-grade, smooth paper to provide the best image quality.
Design and Proofing Options
We offer proofs for all of our printed products in either hard copy or pdf form. If you choose to receive a hard copy proof, keep in mind that the turn around time will be greater than if you choose to receive a electronic proof.
If you haven’t started with the design yet, you can just click your way to creating your very own design by using our down-loadable templates.
If you ever have any questions you can reach on our site by clicking the ‘Live Chat’ button.
What is Scoring?
Scoring is critical to any binding job. Ask to see a scoring sample before your job is finished to ensure you get a clean and accurate fold. The score should run in the same direction as the grain of the paper. If the design format requires folding in both directions, the primary fold should be parallel to the grain. Test the sample score by gently folding the paper; a good score will not crack or tear on the outside edges. If the paper does crack,the score may need to be wider and deeper. Some scoring problems are caused by improper moisture content in the paper; paper should remain covered when not in use to avoid drying out. If the paper has been exposed, it might help to run the paper through an offset press with a fountain solution to help re-moisten the stock. Check with your printer. Finally, be sure the embossed ridge that results from the score is on the inside of the fold [see figures 5 and 6].
