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ColorFX – Page 66 – ColorFX Blog

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Designing a Rack Card
Standard / by / January 19, 2010 / No Comments

Rack_CrdRack Cards are a powerful and affordable way to display your message.  The idea behind using rack cards is that they are easy for the consumer to quickly read your message and are a manageable size to fit in a purse or briefcase for referencing later.  Typically an effective rack card has graphics, a Headline, brief message and the company’s contact information. Continue Reading…

Notepad Printing: Brand Yourself
Standard / by / January 16, 2010 / No Comments

NotepadsPrinting custom notepads for your business is a flexible branding solution that is effective for both end consumers and business to business promotions.  The printed notepads can help remind consumers and clients about your services and products as they are constantly being reminded every time they use the notepad.  Your brand slowly but surely becomes ingrained in the person’s mind long after the notepad his run its course of use. It acts as a quick reference for your company’s website address and phone number.  Continue Reading…

10 Tips for Creatives in a Digital World
Standard / by / January 13, 2010 / No Comments

Digital Variable PrintingIn the last 20 years, the creative process has undergone a nearly total digital transformation, giving creatives the power to eliminate steps in the workflow, deliver new value and change the way clients are served. Here are some helpful hints for managing this expanded creative latitude.

Follow the standards. Standards like SNAP, GRACOL, SWOP, PDF and PDF/X help enable today’s ever-faster turnarounds, ensuring smooth handoffs from creatives to pre-press and printer.
Simplify the workflow. By moving to a total digital, standards-based workflow, many creative agencies and production operations move at much faster paces, with fewer people.
Explore elegant digital typography. Much like offset, high-end digital presses are excellent for reproducing solid text with fine lines and serifs as small as four point.
Specify Pantone colors as spot colors. This allows most digital printing systems to achieve the best match to the original spot ink by using an optimized Pantone matching table.
Mix paper stocks. Digital presses allow automated intermixing of different insert and cover stocks within the job, with no waiting for ink to dry. And they retain vivid color across all papers, even uncoated stocks.
The basics still apply. Many of the same rules apply in digital printing as in offset and gravure. It’s not enough for the pages to look spectacular; the designer still has to pay close attention to details, such as type readability.
Use “On-Press Proofs.” Digital presses can switch between jobs on the fly, permitting printers to easily produce on-press proofs that are the exact output of the job, on the same paper. This eliminates the need for simulated proofs produced by offline proofing devices.
Make final tweaks. With the all-digital workflow of a digital press, late revisions and many color and image quality adjustments are more easily accepted  and applied – a major advantage for digital printing.
Explore new applications. Cross-media, variable information and on demand communications programs are all ideally suited to digital printing, and they provide a valuable service to clients who want to provide the most timely, accurate relevant, and persuasive information.
  1. Follow the standards. Standards like SNAP, GRACOL, SWOP, PDF and PDF/X help enable today’s ever-faster turnarounds, ensuring smooth handoffs from creatives to pre-press and printer.
  2. Simplify the workflow. By moving to a total digital, standards-based workflow, many creative agencies and production operations move at much faster paces, with fewer people.
  3. Explore elegant digital typography. Much like offset, high-end digital presses are excellent for reproducing solid text with fine lines and serifs as small as four point.

Continue Reading…

Catalog Printing and Marketing
Standard / by / January 11, 2010 / 1 Comment

pdt_icon_CatalogCatalogs are a great way to introduce your complete product line to potential or existing customers.  Some companies release product catalogs on a quarterly basis, whereas others who don’t have a rapidly changing product line release on an annual basis.  Catalogs can also be released on a seasonal basis depending on your business’ product line.  For example, if you are in the business of selling costumes than you obviously should have a catalog fully dedicated to just Halloween costumes come October.  Catalog printing is a traditional marketing method that seems to have withstood the onslaught of the internet.  Most people still appreciate a physical catalog and more often than not they actually take the time to go through the entire catalog. This is because it is clearer for some people to browse linearly one page at a time through your catalog than navigating aimlessly through a website.

Continue Reading…

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