Author: ColorFX
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Preparing Print Material for Your Presentation
When your company has a chance to make a presentation you are in a great position to build your brand, generate leads and convert new customers. A great way to make a memorable impression is to provide your attendees with material that helps develop your brand and strengthen your message. It is important to take time to figure out what printed material would serve as a useful informational tool, be something your attendees would enjoy receiving and maybe be something they could use in the future.
As you begin your planning start by considering what will happen in the course of the presentation. Your attendees will arrive and quietly visit with others. Following that the presentation will begin and will most likely include an introduction, a thorough message, a strong closing and a time to address frequently asked questions. Finally, as the attendees are exiting they will inevitably visit with others and discuss the overall impression of the presentation. With the right print materials, the impression you leave your viewers with can be exciting, unforgettable and a great talking point.
43RD ANNUAL PRINT DESIGN SURVEY
PRINT AND TRUST
SEVERAL OVERARCHING THEMES JOSTLED FOR THE LEAD HEADLINE IN OUR ANNUAL PRINT DESIGN AND PRODUCTION SURVEY. AMONG THEM: 
The continued predominance of print and collateral as the way designers earn a living. The growing interest in recycled papers and environmentally-friendly practices writ large.
The continued rise of digital printing and digital workflow. And the demand for greater education about efficient and effective print, prepress and paper options.
But in the end, we could not ignore the interwoven concepts of credibility and trust, which seem to light the path toward print’s role and future in graphic communications.
THIS LINKAGE OF PRINT WITH CREDIBILITY AND TRUST ARISES FROM A COUPLE OF POINTS EXPRESSED BY RESPONDENTS
POINT ONE. Print continues to display the classic strengths that have made it a powerful communicator over the ages: permanence, tangibility, sensuality, physicality, convenience, portability. These qualities and characteristics are more important than ever in the ephemeral world of digital communications, say many readers, because they offer an impact, a physical experience and a human connection that is disappearing from our daily lives.
‘Eight Edicts’ of Design for Digital Print
Parsons School of Design and Xerox Collaborate on Primer to Facilitate Productive Partnerships between Designers and Digital Printers
The new generation of designers is learning its craft in a world where everything happens in real time, driving new relationships with technology — and the printing industry.
Examples can be found in every growth area of the print industry. For example, print-on-demand services require designers and printers to share a commitment to frequent, rapid turnarounds. Personalized, variable information printing can improve response rates when creative teams closely coordinate targeting and production with database managers and print providers. And streamlined work processes can save incredible amounts of time and still deliver high-quality output — provided the designer and printer have the know-how to integrate their digital systems.
Club Cards the Event Promoters Best Friend
As an ev
ent promoter you must rely heavily on printing flyers and getting it in the hands of the appropriate people who may attend your events. Flyers are great for massive distribution to spread the word across fast. However, the club card, the event flyers counterpart, can be used for a slightly different purpose. As an event promoter you probably already understand that part of your job is to keep your relationship personable. Many people who attend your event love to attend events that not only interest them but also ones they feel they have a personal connection to. As an event promoter it is your job to build that connection by talking to people on a personal level and “hype” your event. The printed club card can solidify that relationship by adding a personal flair. It is very simple to hand out and also small enough for people to keep in their wallets.