Author: ColorFX
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Brochures Broker the Deal for You
When you hand a potential customer your business card, you’re handing him your name, your company’s name, an e-mail address and a contact numbers. If you hand that same client a brochure, you’re handing him a concept, a vision and an idea he can use. Whether you’re selling widgets or left-handed ice cube trays, a brochure cements your brand’s image squarely in the mind of your customers. Having a brochure isn’t good enough—you need a great brochure. Brochure printing works. That’s why the most successful local and national companies use them.
What Makes a Brochure Great?
A picture is surely worth a thousand words—maybe even more on a brochure. A detailed photo of your product, a lush snapshot of a beach or a collage of sporting events immediately tells your customer the main focus of your company. Not only does it reveal the field you’re in, it also lets potential clients know how you feel about yourself. A company who has a well-designed brochure will receive more sales calls than a company that has less-expensive, cheap-looking brochures.
First impressions are the only impressions that matter when you’re trying to impress a new customer. You need your brochure to make the best impression possible. The traditional tri-fold brochure uses an attractive graphic on the front to lure the buyer into the greater details listed inside the brochure. You don’t have to wait for your client to open the brochure to get your message across. That thousand-word photo on the front should give them a pretty good idea.
ColorFX, Inc. Featured in American Printer
Changing With the Times
Ross Avedissian, CEO of ColorFX Inc. (Sun Valley, CA), founded the family-operated company 16 years ago to cater strictly to the wholesale trade printing market. “We have a strong commitment to providing excellent customer service, and treat all of our customers like they are a priority.” Color FX focuses on providing quick turnarounds and competitive prices for commercial printers. The 25,000-sq.-ft. facility recently added a Xerox iGen4 digital press to complement its Komori LS 40 offset press.
“Due to changes within the industry, we no longer focus primarily on large-volume orders, but rather accommodate our client’s needs by fulfilling both large and small orders,” says Avedissian. “[Installing the iGen4] has allowed us to meet this change in the industry head on, because it redefines the standards of printing,” he says. “Color consistency and predictability is critical to my customers, and it allows us to stand out because repeat jobs will always look the same.”
The company offers a range of print services from general commercial work to custom printing, including the design of custom dielines and folding cartons.
“What surprises our trade partners about our business is that we truly care about quality,” says Avedissian. “This is the culture of excellence that causes each member of our staff to be proud of identifying themselves as a printer.”
The company’s sales support team is led by a general manager who has been with the company for more than 15 years. “We have worked extremely hard over the years to develop a great relationship with our clients,” says Avedissian, “and we continue to expand our client base.”
More Enhancements To Our Website
Easy Access and More Security for our Trade Clients
Here at ColorFX, Inc. we continually want to improve your experience with our website. We want to make sure the changes we make benefit you. Our latest enhancements are in our home page login and viewing our pricing.
To make your login easier we have created an Existing Client login box on the top right of the home page. This is more visible and gives you quick access for your convenience.
Our second enhancement is access to our web pricing. We are trying to make our website less accessible for none logged in clients to view product pricing.
Even Faster Turnaround
ColorFX, Inc. would like to announce faster turnaround times. We understand that a quick turnaround time for you and your clients is important in today’s business environment. It is one of the most growing demands in the printing industry. Tight deadlines and rush orders for printing are more common today due to businesses trying to recover from the struggling economy. ColorFX, Inc. has you covered.
We are now offering Next day, 2 to 4 and 4 to 6 Business Days turnarounds. We are still offering rush based Custom Estimates, Jobs and Turnarounds. We want to fulfill your orders as quickly as possible and save you time and money. We are determined to help you and ease your concerns when you have emergency deadlines or sudden deadline changes. A quick turnaround time allows your clients to receive their orders on time and sometimes earlier. We know that every job is important and when a you are in a hurry it cannot be overemphasized.