Author: ColorFX
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Why Print – Part 3 of 5
Continued from previous post: Part 2 of 5 on Why Print
Buyers seek print.
The success of retail websites means printed catalogs can be relegated to the doornail file. Or so says the conventional wisdom. But, recent research indicates otherwise.
Online consumers who received a printed catalog from any given retailer were nearly twice as likely to make an online purchase at that retailer’s website. The finding comes from a comScore survey based on 6,400 responses from online shoppers.
The reason for the sales windfall: consumers seek print when they’re ready to buy. That’s a fact supported by a 2005 field study by the Direct Marketing Association. Scoring the primary channels for generating orders, the research found that 60% came from printed catalogs, 24% were inspired by retail settings and only 9% arrived via Internet.
The percent of sales by channel also showed print’s pulling power. Paper catalogs accounted for 42% of sales, retail 20%, websites 26% and other channels 12%.
In a 2006 study of newspaper readers sponsored by the Newspaper Association of America, 78% reported that they use newspaper inserts to plan shopping and 76% say that these inserts have helped them save money.
New Initiatives for Green Printing
ColorFX has always been dedicated to using green initiatives for its paper and printing services. Environmentally-friendly practices have become critical in today’s business world. In our planet we work hard to lessen our carbon footprint and help the environment. According to TAPPI, 300 million metric tons of paper and paperboard are made each year. Eventually, most of that paper will be thrown away. We choose to work with materials that can be reused in order to save trees and find healthier environmental alternatives.
In order to reach these goals, we are proud to use vegetable oil–based inks, recycled papers, environmentally safe practices, and a paperless program that reduces the amount of paper waste throughout our production facility. Our inks are designed to offer the best performance on offset presses with excellent color strength and Roller stability. Our staff works closely with vendors to find the newest, safest methods of environmental practice within the printing industry. This includes low UV and VOC aqueous coating, along with chemical-free CTP plates. The paperless program used in our facility includes recycling excess paper and control of make ready prep sheets by reusing the paper.
Now FREE Shipping to entire California
Yes, you heard correctly, FREE Shipping!
Even for the heaviest orders!
ColorFX, Inc. is proud to announce that starting 9/15/11 we are offering FREE Shipping to all of California on most products and locations. This offer is absolute savings for your pocket!
When ordering just enter your address and if you are in California you will get the FREE Shipping on most products and zip codes. Once you place your order, under the shipping options you will see Free Shipping. Note that free shipping cannot be combined with additional discount coupons but is applicable to already applied discounts.
Business Cards, Postcards, Banners and Custom Orders are excluded. Rural routes excluded. (Outside areas that are not urbanized). Not valid with any other promotions or coupons.
For complete details read Shipping and Tracking page of ColorFX.
ColorFX Partnered with Toyo Ink
ColorFX chooses new ink supplier.
At ColorFX, we are constantly on the lookout for innovative eco-friendly, zero-solvent products, services and systems to enhance the quality of our offerings at highly competitive prices to our clients.
We are proud to announce that we have now partnered with Toyo Ink as our ink supplier. Toyo Ink will bring its innovative products and technical knowhow to the table, which we are sure, will contribute greatly to our quest to produce the highest quality print products at competitive prices.
In fact, our relationship with Toyo Ink goes way back to 1996 when they were our ink supplier for some 10 years, and we now look forward to our renewed partnership for a very long time into the future.
Welcome aboard Toyo Ink.
For more information on Toyo Ink products, visit http://www.ToyoInk.com