Author: ColorFX
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Are Your Corporate Brochures Hitting the Mark?
How do you feel when you hand out your company’s brochure? Are you proud of its design and professionalism, or are you slightly ashamed and apologetic? Do you know why you are unhappy? If you are not thrilled to hand out your brochure, you probably need a new one. Before you charge into this project, here are some tips that can help. With a little planning and thought, your brochure can meet all your needs to successfully project your corporate identity and communicate a positive image.
To begin, it is important to realize that a brochure is as important as a business card. Your business card introduces the recipient to you, the individual. The company brochure, on the other hand, introduces the recipient to your entire company. Think of it as an executive summary of your offerings and operations. The brochure is used as a sales and marketing tool that allows you to brag and show your credentials favorably. You’ll be making a lasting impression, so you want to be sure it’s a good one.
Two Good Reasons to Use Print Marketing
Newspaper ad sales are down – down enough that newspapers all around the country are either shuttering their doors or scrambling to find ways to compete in a world where news is increasingly consumed off the page and on the screen. Meanwhile, sales of online ads are way up. Giants such as Google, Google’s YouTube, and Facebook are swiftly siphoning off advertising dollars that would normally go to network TV, magazines, and major papers.
In such an environment, it seems as if print marketing’s days are numbered. Why should businesses print catalogs, for example, when online catalogs are infinitely more scalable and cheaper to produce?
However, in some ways it is precisely because of the Internet revolution that print is in a better position to succeed than ever before. What do we mean by this statement? Consider the facts that online competition has made print more affordable than ever before and that, in today’s cerebral, digital era, print remains tangible and touchable.
Three Ideas of Calendar Printing
Are you a part of a church or a non-profit organization? One way to bolster awareness of your cause, raise money for your organization, and stay in touch with your donors is to print an annual calendar. Here are three suggestions for calendar printing and calendar design for non-profit organizations.
1. Decide what type of calendar you want to print.
There are a number of different ways to print a calendar. For example, you might want to print a one-year calendar on a 6” x 9” or 8.5” x 5.5” postcard. These are convenient because you can print a calendar on one side and print mailing information and your message on the other side. You can print these in large quantities because they are inexpensive to produce, then you can easily mail them to your donor list.
On the other hand, you might want to print something larger that members or donors will want to post on their fridge or wall. You could print an annual calendar on an 11” x 17” sheet of paper, like a large poster. Alternatively, you could print a more traditional, 12-month wall calendar. This is by far the nicest type of calendar, but it’s also the most expensive to produce.
Five Reasons to Use Print Catalogs
Are product catalogs out of date? Some marketers would argue that they are. They would suggest that the only catalog you should be using is an online catalog. US Postal Services prices for mailing catalogs are higher than ever, they say, while an online catalog remains low-cost and infinitely scalable. However, there are still good reasons to use a printed catalog. Here are five of them.
1. Your target audience is more likely to purchase from a printed catalog.
While it’s true that nearly everyone is online these days, even your granny, not everyone is comfortable yet with making many of their purchases online. Different businesses target different demographics; you should consider your “perfect customer” and research their shopping habits. You might find that some audiences – particularly senior citizens and the elderly – are still more likely to make purchases through mail-order print catalogs than through online catalogs.
2. You print a small quantity of catalogs just for visitors to your store.
While color catalog printing on a mass scale for mail-out purposes can be extraordinarily expensive, this is certainly not the only use for a printed catalog. Another way to use a product catalog is to print a small run and keep them on-hand for customers who come in for more information to your retail store. This will minimize your expenses while still providing professional, high-quality catalogs for customers who would like them.