Author: ColorFX
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Two Trends In American Printer Point to Strong Role for Traditional Advertising and Print
American Printer is one of our favorite trade publications here at ColorFX — an industry brand recently revived after a 130-year history! On their website are two recent articles which, taken together, point to the strong role that traditional print still has in advertising and forming public opinions. In the first of these, a report from Barnes & Noble College Marketing is cited, which said that among college students, social media and the Internet are still less persuasive than “traditional” styles of advertising — word of mouth, and even TV advertising. The second was a study from the Association of Magazine Media, which found that people in this same generation — 18 – to – 34 — still consider magazines credible sources of information, and upwards of 95% of those say they still read printed titles. Print-in-hand still provides certain comforts that other media cannot. We’re in the midst of back-to-school season now, and are ready to help you take care of all your customers’ print needs. Drop us a line anytime at info@colorfxinc.com.
Coming Highlights From Graph Expo 2012
Heidelberg is one of the printing industry’s main suppliers of equipment, including to printers like us. And one of the key trade shows for the printing equipment industry is the annual Graph Expo coming in October of this year. In this space, throughout fall, we’ll be presenting occasional highlights from the Expo itself, and from Heidelberg, a company to watch in terms of seeing where trends are headed in printing and design. One coming highlight, announced in advance by the Heidelberg company, is the modeling of a new multi-platform print campaign that “takes the ‘digital or offset’ question off the table, and makes cross-platform color matching its centerpiece.” In other words, brand identity — and corporate colors — can stay constant on everything from large in-store signs to point of purchase displays, and even tags and packaging — regardless of the printing process used. Heidelberg will be debuting new aspects of this “print-thru” style campaign at the Expo, but you don’t have to wait. Color FX can help guide you through this multi-platform visual consistency for your own customers. Contact us today at (877) 763-7671.
A Look at the Simple Door Hanger
Perhaps it’s at election time when people become most aware of door hangers, as these effective promotional tools are left on door handles across the country as campaign volunteers canvass neighborhoods. Their messages can range from candidate advocacy, to simple get-out-the-vote reminders. But door hangers are also familiar to anyone who travels and stays at hotels, or on board ships during cruises, and has hung out the sign to “do not disturb,” or alternatively, to have their rooms tended to by cleaning crews. Hotels, perhaps taking a cue from campaigners, are realizing that there is “real estate” on these door hangers they can use for other advertising purposes, and so frequently, customers will find ads for nearby restaurants and attractions for whatever facility they’re staying at. We’re experts at printing door hangers — one of the most effectively “targeted” types of advertising there is! And currently, all door hanger printing is 10% off, with coupon code 10ALL2012. Contact us today at (877) 763-7671 — our doors are always open!
Loyalty Level and Loyalty Rewards
Your Points. Your Choice. Your Savings.
Earn rewards points every time you place an order online. These points have cash value and can be applied towards future online purchases. We appreciate your loyalty and our goal is to give you back the benefits you deserve.
With the introduction of Customer Loyalty Level, you can earn even more points based on your order history.
Every customer that creates an account is automatically enrolled in the loyalty rewards program. Simply login or create a new account and you will be able to track your points under Rewards in your Myspace Page.
Your Loyalty Rewards gauge will look like the one below. This gauge will indicate how much rewards points you have accumulated. As soon as you place an order the gauge will instantly be updated. The chart below describes how the points are calculated.
Also, your Loyalty Level gauge will look like the one below. This gauge will indicate your Loyalty Level and the EXTRA points that you will earn on each order.
Rebate Cash Back and Loyalty Level Special Discount
| Rebate Cash Back | Loyalty Level Special Discount |
$700 in credit
|
 Based on Client’s Orders |
Rebate Cash Back Program Percentage Chart:
Rebate Cash Back Program Rules
|
Loyalty Level Special Discount on Already Standard Discounted Prices:
Loyalty Level Special Discount Rules Total Order amount is based on Client’s both Online and Offline orders.
Loyalty level is updated monthly in the beginning of each month. |
Your Points. Your Choice. Your Savings.