Author: ColorFX
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Green Printing: More than a Matter of Paper
For printers, staying environmentally friendly is no longer just a matter of sourcing paper responsibly or investing in a low-power press. Recently, many green consumables that pertain to printing have been released. This includes eco versions of inks, plates, wash-up systems, and several other pressroom products.
According to Sean Lane, the product manager of offset solutions at Fujifilm, “Green consumables don’t come at an increased cost.” He contends that switching to a greener version of ink or fount solution won’t actually cost the printer any more than the standard, non-eco friendly versions. Lane goes on to say, “There is nothing to say that if you go green you will have maybe a narrower tolerance or worse performance…The analogy is cars – you can have a greener model that is actually better than the last model too.” Printers don’t have to sacrifice quality or performance when choosing to be more environmentally aware.
The environmental movement is steadily gaining momentum. With many switching to “paperless billing” and the like, it seems only economical to offer an environmentally friendly print option as well. Here at ColorFX, we care about environmental safety. We use low VOC aqueous and UV coating, chemical free CTP plates, and all of our presses are equipped with pre-impregnated cleaning cloth rolls washing systems. We work closely with our vendors so that the latest and safest eco-friendly printing methods are being achieved at all times! If you’re searching for a commercial printing company that stays environmentally aware, choose ColorFX to keep your customers happy!
Price Matching Program Guaranteed
ColorFX is an online leader in the printing industry, and one reason for that is our sincere devotion to customer satisfaction demonstrated in pricing, quality, service, and turnaround time.
Some of the best prices in the online printing business are found at ColorFX. But because of our understanding that printing is highly competitive, there are times when we match a competitor’s price. If a customer seeks to have a price match on an order from ColorFX, here are the steps to follow:
- Place the order online
- E-mail the competitor’s price as it’s listed on their website or in a quote to: csr@colorfxinc.com
- Include the ColorFX order number and “price match request” in the subject line of the e-mail
- If the price match request is approved, the difference will be credited to your card or account
Quality is another area in which ColorFX stands out. We don’t define acceptable standards by making comparisons with others in the printing industry. We have our own high standards for quality control enforced through a rigorous program. At ColorFX, we understand that your reputation is on the line with each print job. We make every effort and go the extra mile to ensure the quality of every product.
Customer service is an integral part of our corporate philosophy at ColorFX. Our attitude is that each customer is unique and has needs that can be discovered, understood, and acted upon. We strive to make working with us a rewarding experience.
Finally, at ColorFX, you can depend upon on-time delivery of your printing. We understand that our customers have tight schedules and clients of their own, and on-time delivery is the only option.
How Homework Can Save Your Cold Call
Most printing companies resort to cold calls to obtain prospective clients. While this is a tried and true method that always yields results, there is one mistake that every print rep makes when prospecting: not doing the proper research.
When a print representative dials the number of a print buyer/originator without doing their homework, several errors can occur. Knowing absolutely nothing about the potential customer’s company is a serious faux pas that can really turn off a prospect. Simply doing a few minutes of research on the Internet is all it takes to increase your chances of impressing the client and winning their business. Websites like LinkedIn and Google make researching prospects easier than ever, and most companies have their own website. There is absolutely no excuse to go into a cold call without any knowledge of the prospective client’s company.
Here at ColorFX, we know how important it is to gain and keep new customers. That’s why we provide only the highest quality product at affordable prices so that you can keep your clients happy while gaining a profit!
Digital Media VS Print Media: Which is Worse for the Environment?
With public concern for the environment growing, paper and printing have been getting a bad reputation. Consumers are constantly confronted with “paperless billing” and other similar calls to action – seemingly well-intentioned campaigns that present the public with a false dilemma. The false dilemma is: “By using paper to receive your bills, you are degrading the environment and killing trees.” It’s implied that print media is environmentally destructive and that digital media is environmentally preferable, but it is actually possible that digital media is more destructive to the environment than paper-making and printing.
Digital media technology uses significant amounts of energy from coal-fired power plants, which make a serious contribution to global warming. Add to that the fact that mountaintop-removal coal mining is also a major cause of deforestation, biodiversity loss, and the pollution of more than a thousand miles of headwater streams in the US. The electricity flowing through your digital media devices and their servers is most likely linked to mountaintop-removal coal from the Appalachian Mountains. More than half of the electricity generated in the United States comes from coal, and the Southern Appalachian forest region is responsible for 23% of all coal production in the US.
It’s a little ironic that print media is often targeted for killing trees while digital media is typically touted as the “environmentally friendly” alternative. Here at ColorFX, we recognize the importance of keeping the public aware. As a highly reputable wholesale printing company, we work hard to meet your printing needs!