Selecting a custom print marketing design for a business often consists of a long series of decisions that need to be made. One of the most common choices that anyone who is having printed material produced needs to make, early on, is whether to go with color printing or black and white.
Black and white is usually less expensive, making it seem like the front-runner, initially. However, the benefits that come along with having bright, vibrant, eye-catching printed material for your customers are well worth the slightly higher price tag.
For example, if you were looking into having catalog printing done, color printing allows you to display information in a way that is easier on the eyes of your customer. Graphs, charts and photos are able to be shown in more detail that will draw your potential customers in, as opposed to leaving them squinting and trying to differentiate between multiple shades of gray.
If the cost of color printing is still leaving you perplexed in your decision, consider looking into purchasing your color printing wholesale, from an online color printing company such as Color FX. With outstanding deals, you’ll get all the benefits of vivid color printing — without breaking the bank.
Bottom line: black and white printing is perfectly fine, when you’re a student who’s rushing to turn in a term paper, but, for businesses who are interested in projecting a professional image, color printing is almost always the way to go.