Most printing companies resort to cold calls to obtain prospective clients. While this is a tried and true method that always yields results, there is one mistake that every print rep makes when prospecting: not doing the proper research.
When a print representative dials the number of a print buyer/originator without doing their homework, several errors can occur. Knowing absolutely nothing about the potential customer’s company is a serious faux pas that can really turn off a prospect. Simply doing a few minutes of research on the Internet is all it takes to increase your chances of impressing the client and winning their business. Websites like LinkedIn and Google make researching prospects easier than ever, and most companies have their own website. There is absolutely no excuse to go into a cold call without any knowledge of the prospective client’s company.
Here at ColorFX, we know how important it is to gain and keep new customers. That’s why we provide only the highest quality product at affordable prices so that you can keep your clients happy while gaining a profit!