With so much of the business world marketing their services and products online, it can be easy to forget that there are other cost-effective, efficient ways to advertise your business. Printing brochures is a tried and true method of marketing that many businesses have turned away from in recent years with the Internet’s rise in popularity. Any successful businessperson should take into account the fact that there are potential customers out there that do not have easy access to the Internet. By utilizing both online and print advertising, businesses will have a better chance of catching each and every potential customer as opposed to focusing on just one marketing strategy.
Your brochures should appeal to your target audience in such a way that would make them want to respond to you. For this, we suggest including a “call to action,” like a coupon or voucher. The printed brochure can be a very effective way to distribute your message to a wide variety of people and to control the reaction you get from them.
Here at ColorFX, we offer brochure printing at very reasonable costs. You can choose from a variety of sizes and stocks and even choose from a large number of folding options so that your brochures are unique, just like your business!